Paul Medawar
Brunches, ladies nights, happy hours

Paul is the creator of LUCIDubai, a mobile app that serves as a little black book of events and offers in the city’s F&B venues. Brunches, ladies nights, happy hours – we’re inundated with offers on a daily basis, and the app simply organises these deals in the palm of your hand. LUCIDubai is still in Beta but coming close to the full launch, and can be downloaded in the iOS & Google Play App stores.

Daniel Evans
Daniel is a corporate travel management professional who loves everything to do with travel, whether it's destination research, cost optimisation or just travelling itself. A 15-year resident of the UAE, he runs a blog called The Modern Tourist which aims to help the everyday traveller get the very most out of their time away.
Felicity Stokes
Art, exhibitions, culture

With a degree in Art History from the United Kingdom and gallery managerial experience in the UAE, Felicity is an expert on all things art. She has written for art publications such as Harpers Bazaar Art Arabia and is constantly exploring her passions for the creative world. Felicity is also brand manager for the boutique PR and communications agency, Think Liquorice.

Kieran Kanda
Men's fashion, style, grooming

Kieren Kanda is  half Malaysian and half English but moved to Dubai at primary school age and remained in the UAE until completing his A levels. He founded as a personal journal for his daily outfits as he has an exceptional passion for styling. His mission is to give readers the hottest fashion trends, exclusive brand collaborations and the finest grooming services and products.

Sumati Menda
Vegetarian food

Sumati Menda is a Dubai-based lawyer turned food blogger. She is the founder of, an online vegetarian portal for recipes, features and a “grassy perspective” on restaurant reviews. It is targeted towards vegetarians, vegans, or anyone that enjoys vegetarian food once in a while.

Marcus Smith
Health, fitness, exercise

Former professional rugby star Marcus Smith is a high performance coach, motivational speaker, international athlete and founder of health and fitness brand InnerFight. An active CrossFit competitor, Marcus has placed in the top ten in Asia in the last three years. Before launching InnerFight, Marcus spent 10 years in the sporting goods industry and five years leading sales at Adidas.  

Jasmine Pereira
Food, travel, culture

Born and raised in Dubai, Jasmine is an environmentalist by profession and a food, travel and hospitality writer and enthusiast by passion. Jasmine's blog, The Pear Tree Diaries, has been featured in the Middle East and International Gourmet magazines and as a result has attended master cooking classes, experienced various food tours and has become a brand ambassador for various establishments. 

Salma Awwad
Fashion, beauty, design

With 10 years of luxury industry experience behind her, Salma Awwad has held managerial roles at renowned multinationals in both the fashion and beauty world. She moved to the UAE from New York, where she worked for Ralph Lauren, Armani Exchange, Alexander Wang and Narciso Rodriguez as part of their design team. Initially earning her degree in Fashion Design from Parsons The New School for Design, she graduated with high honours and a vision to launch her own label.

Parisa and Lydia Birgani
Fashion, style, retail
Sisters Parisa and Lydia Birgani founded The Fashion Hub to be a portal ainto the boundaryless world of fashion. Since the success of the website, both sisters have become global contributors, brand ambassadors and promoters for all things fashion. They have since been named "People to know on the internet" in 2012, "Top fashion websites to follow in the Middle East" in 2013, and the "Coolest websites in Dubai" in 2014.