Entertainer wins App of the Year at the ShortList App Awards 2016

On Sunday night the UAE’s first ever mobile app awards took place in MusicHall at Jumeirah Zabeel Saray. The ShortList Mobile App Awards 2016 recognised 18 of the UAE’s best and most innovative apps.

The UAE’s much-loved Entertainer app was the overall winner of the night, scooping ShortList’s App of the Year. ITP’s CEO, Ali Akawi, presented the award to 13 people from the Entertainer, including founder, Donna Benton.

“The Entertainer is an app that has been a star performer in so many sectors including restaurants, cafes, hotels, health and kids. Its buy one get one free model has been a game changer in the market that has been followed by so many others,” said ShortList UAE’s Editor, Eddie Taylor. “There is no more deserving winner in 2016 for app of the year.”


Other big winners included Etihad, who picked up Travel App of the Year. Judges chose their app ahead of the competition as it’s clean design and allows you to book a ticket to anywhere in the world in quickly and easily, as well as download your boarding pass and even get a reminder to get on the plane.

Hype Ten were awarded App Developer of the Year, being the company behind some of the country’s most popular apps including shopping, travel, social and games. They have quite literally raised the benchmark for app development in the region.

The winner in the mobile banking category was Emirates NBD, whose app has been downloaded 750,000 times and made the UAE the third country in the world where you can deposit a cheque through your mobile phone.

MusicHall was filled with 350 guests for dinner and drinks to celebrate the regions blossoming app industry. It’s a sector that is growing exponentially across the world – as of today, 147 billion apps have been downloaded, meaning that the global estimated annual revenue of the app industry is $50 billion.

Check out the full list of winners below:

App of the Year – The Entertainer

App Developer of the Year – Hype Ten

Best App User Experience – Cinema Showtimes

Travel App of the Year – Etihad Airways

Banking App of the Year – Emirates NBD

Retail App of the Year – Namshi

Deals App of the Year – Mr and Mrs Brunch

Payments App of the Year – Bridg

Life Admin App of the Year – Mr Usta

Savings App of the Year – Nearbuy

Health App of the Year – HeyDoc

Shopping App of the Year – HappyME

Transport App of the Year – Yalla Pick Up

Price Comparison App of the Year – Pricena

Languages App of the Year – langu.ag

Health & Beauty App of the Year – Shave Me

Fitness App of the Year – Emirates NBD

Discount Vouchers App of the Year – Guzzle

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