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Dubai reports record number of visitors in 2016



Dubai set a new record for overnight visitors in 2016, with 14.9 million. That’s a rise of five percent on the previous year.

According to figures published by Department of Tourism and Commerce Marketing (DTCM), the overnight visitors has grown from 14.2 million in 2015 to 14.9 million in 2016. The increase is largely attributed to tourists from India, Saudi Arabia and the United Kingdom.

Although this figure falls slightly short of the seven percent yearly growth needed to reach 20 million tourists by 2020, it’s still well above the international average. It also places Dubai amongst the most visited cities in the world, coming in fourth, behind Bangkok, London and Paris.

It was a difficult year for the tourism industry in general, due to Brexit and the scrapping of high-value notes in India. But the city’s drive to create new entertainment options has gone a long way to counteract slumps from turbulent markets and pull in visitors.

The St. Regis Dubai, W Dubai and Westin at Al Habtoor City, Palazzo Versace Dubai are just a few of the new accommodation options adding to the city’s five-star offering. Theme parks such as IMG Worlds of Adventure and Dubai Parks and Resorts are also making Dubai an appealing destination for families throughout the year.

Meanwhile, Etihad Museum and Dubai Opera add some art and culture.

His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said: “Under the visionary leadership and support of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, 2016 was another milestone marker for Dubai’s travel sector, as we rallied strong, and ramped up the momentum to significantly outpace the four-year global industry average by double. With our international overnight traffic reaching 14.9 million, Dubai has cemented its ranking as the fourth most visited city in the world, critically delivering the highest value to the domestic economy with our number one ranking in terms of spend per tourist compared to any other competitor destination.

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