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This new facial recognition app is basically Shazam for human beings

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A new app has been introduced and it reminds us a lot of George Orwell’s infamous novel 1984…. Facezam allows the user to identify a stranger simply by taking their photograph.

The app was created by a British entrepreneur who is seemingly determined on making our already nightmare-inducing technological landscape even more frightening.

So, what does Facezam actually do? Well, it can identify a stranger by linking a photograph taken of them to their Facebook profile picture. That means that in theory someone could snap a candid photo of you on your way to the hops/work/whatever and use it to find out exactly who you are and what you’re all about.

The app scans billions of images online in a second and uses facial recognition technology to link a photograph to the social media account it thinks it belongs to. Think of it like Shazam but instead of helping you to find nice new music, it helps people you’ve never met discover your workplace, name, taste in television and who your friends are. Don’t get too worried just yet though, according to Facebook, the app breaches its privacy guidelines.

Not everyone thinks it’s is completely horrifying and unnecessary – at least one person likes it – its creator Jack Kenyon. “Facezam could be the end of our anonymous societies,” he said.

“Users will be able to identify anyone within a matter of seconds, which means privacy will no longer exist in public society.” How that is supposed to be a good thing is anyone’s guess.

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