Team shortlist04 Jun 2017 AT 11:13 AM

Dubai has created a ‘forest’ under a bridge on The Palm

This is just one of the city’s beautification projects
Team shortlist04 Jun 2017 AT 11:13 AM
Forest, The Palm, News, Art
© Dubai Media Office
Forest, The Palm, News, Art
© Dubai Media Office

If you’ve driven to The Palm’s crescent lately, you may have noticed a ‘forest’ underneath a bridge. The pillars of the bridge have been decorated to look like tree trunks, while the underside looks like dense foliage.

This is just one of many art projects aimed at beautifying the city.

Brand Dubai, the creative arm of the Government of Dubai Media Office, have signed a Memorandum of Understanding (MoU) along with developer Nahkeel, in order to make Dubai more beautiful. This is part of the #DubaiSpeaksToYou initiative that is looking to implement the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, which looks to turn Dubai into an open-air art museum.

Chairman of Nakheel, Ali Rashid Lootah, said: “Our cooperation with Brand Dubai will enhance the aesthetic environment in the destinations we have developed and support Nakheel’s own efforts to provide the best services to customers. Brand Dubai is yet another example of our city’s creative, innovative, forward-thinking approach.”

He added: “We are honoured and proud to be part of this initiative by drawing on the region’s best artistic talent to bring this unique feature to Palm Jumeirah. This new work of art that forms part of this project will provide another attraction for residents and guests at our world-famous, flagship project.”

We can expect to see art projects in the near future that will highlight Dubai’s achievements over the last few decades.

Project Manager Shaima Al Suwaidi said: “The joint initiative aims to build new conversations with the community through visually stunning artistic installations. With this initiative, we also seek to bring art closer to the public. The project forms part of our effort to install artworks that inspire innovation and encourage people to look at things in a new creative way. Brand Dubai is keen to work with both public and private sector organisations as well as artists on projects that enhance the cultural and artistic environment of the city.” 

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