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You can get your birthday on your Dubai license plate for AED1,620



If you’ve got a special date coming up, then this could be the perfect gift.

Now you can get your birthday, wedding anniversary, date your first child was born, or even the day you first got your driving license and braved a trip down Sheikh Zayed Road, reflected on your car number plate.

The Dubai Roads and Transport Authority (RTA) has just launched ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates. This means that customers have the opportunity to choose five-digit plates that are personalised with a special day in their lives.

You can choose a number from the period ranging from 1967 to 2017, and the full cost of the plate is AED1,620.

Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates in RTA’s website. The total cost of the plate is AED1,620. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (, or the smart app ‘Drivers & Vehicles’. This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

“This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code “S” and “T” for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” he added.

To purchase a plate, visit one of the Customers Happiness Centres in Dubai, check out the app ‘Drivers & Vehicles’ or visit the RTA website

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