Viceroy to continue operating Palm Jumeirah hotel
It looks like the Viceroy will continue operating the property on Dubai's Palm Jumeirah after all.
The five star hotel made headlines last week when news broke that the hotel was set to be taken over by FIVE Holdings just three months after opening (the property officially opened its doors on March 31).
In an attempt to save the hotel, representatives of the venue approached the DIFC Courts for help.
After a brief hearing, the court issued an order prohibiting the owner of the Viceroy Palm Jumeirah Dubai property from passing on the hotel to FIVE Holdings – a company affiliated with the owner.
The court found that the decision to do so was a breach in contract as Viceroy Hotels and Resorts signed a long term hotel management agreement to operate the Palm Jumeirah hotel in 2013.
Speaking on the news, chief executive officer of the Viceroy Hotel Group, Bill Walshe, has stated that: “The Court’s order requires, among other things, Viceroy’s name, signage and branding to be reinstated at the hotel. Our priority remains to work with our outstanding hotel colleagues to ensure continuity of service and consistent delivery of a guest experience in keeping with the Viceroy ideology. We will continue to work strenuously with our legal team to ensure we achieve this.”
He added: “Viceroy is immensely proud to contribute to Dubai’s dynamic hospitality landscape with the opening of our Palm Jumeirah hotel on 31 March 2017. We are committed to supporting Dubai’s Vision to be a leading tourism market and will strongly resist any attempts to threaten this.”
That said, it looks like FIVE Holdings will have to find another property to act as the debut launch venue of its new sub-brand, FIVE Hotels and Resorts.
The CEO and Chairman of CEO and Chairman of FIVE Holdings (formerly SKAI Holdings), Kabir Mulchandani, previously stated that the sub-brand is looking to have four hotels worth AED7.2 billion by 2020.