Dubai roads to get emoji signs to help stop speeding
The next time you’re on a road near a school, be sure to look out for the new smiling emoji signs that now grace Dubai’s school zones. Or at least, if you're going at the right speed limit, they should be smiling.
Currently in its trial phase, the electronic signs can be found in five of Dubai’s school districts, including Muhaisnah 1, Al Mazhar, Al Wasl, Al Garhoud and Al Safa.
According to the CEO of the Roads and Transport Agency (RTA), Maitha Bin Adai, phase two of the project will see more signs introduced based on the type of the road, the number of schools in the area as well as the number of speeding tickets issued.
The electronic signs also display the required speed limit and, should the driver exceed it, the emjoi will turn from a smiling face to a sad one.
“Such a customised message gives the driver a personalised impression that he/she is personally meant by that message, thus creates a direct and intended impact on the driver. Exceeding the speed limit, even by a small margin, may cause run-over accidents and injuries among students,” Bin Adai said.
This isn’t the first time that Dubai has used emojis in an attempt to promote road safety awareness.
Just last month, the Dubai government painted three large smiling emojis on Sheikh Zayed bin Mohammed road.
The smileys are accompanied by the phrase “Drive safely” which has been translated in Arabic, English and Urdu.
Aside from raise road safety awareness, the project, commissioned by the Ministry of Infrastructure and Development, aims to spread happiness among road users.
It also aims to encourage road users to call 80088889, should they spot any road damage that requires emergency maintenance.
If your daily commute doesn’t involve driving down Sheikh Zayed bin Mohammed road, don’t worry, according to national news agency WAM, more smileys will soon be gracing the streets of Dubai.
Speaking on the creative initiative, the Director of the Road’s Department for Dubai’s Ministry of Infrastructure Development Ahmed Al Hammadi told local news agency Khaleej Times: “Federal roads projects which the ministry supervises in different parts of the country aim to basically make the people happy and provide them a decent life.
"Emiratis and residents of the country are at the centre of the ministry's policies. We work to bring happiness and road safety to them," he added.