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First phase of massive new Dubai district to open on October 15



If you live in Dubai, you’re probably used to cool things being announced, but this latest project is pretty special. Meraas has revealed that a the first phase of a brand new beachfront district with shops, restaurants and entertainment will open in Jumeirah 1 on October 15.

La Mer will be located in the upmarket Jumeira 1 neighbourhood, between Pearl Jumeira and Jumeira Bay. The district will span across 13.4 million square feet once fully completed. There are three areas – La Mer South, La Mer North and The Wharf – however, the first phase will see La Mer North and South open to the public. With over 130 shops, cafes, restaurants, and beach activities, it’s going to be a popular destination for residents and tourists.

The second phase of the project, The Wharf, will open in 2018, with a waterpark, cinema, shops, cafes and restaurants.

Further down the line, two man-made peninsulas, a hotel, and residences will be added.

The district will have licenced restaurants, plenty of big-name retail outlets and a ‘natural playground’ for children. There will also be a beach club called Sea Spice, although the opening date for this has not been revealed yet.

His Excellency Abdulla Al Habbai, Group Chairman at Meraas, said: “La Mer is the seventh destination delivered by Meraas in the past three years, following City Walk, The Beach, Boxpark, Last Exit, The Outlet Village and Al Seef. The destination reaffirms our commitment to contribute to Dubai Tourism Vision 2020 by diversifying what Dubai has to offer. It has already proven a popular location for some of the world’s top brands, and will strengthen Dubai’s position as a global shopping and tourist city. With a host of new and novel experiences, residents and visitors will also find an alluring proposition to explore and enjoy.”

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