More red roads grace the streets of Dubai
If you work or live in the Dubai Marina and take the Sheikh Zayed road, you may have noticed (quite hard to miss) that the road is now red.
The initiative which also features massive 100kmphr speed limit circles, forms part of the Dubai Road and Transport Authority’s (RTA) “Safe and Smooth Transport for All” vision as well as its Traffic Safety Strategy which aims to have zero road accident fatalities within the Emirate.
“The process involved coloring all lanes in an eye-catching style to help [grab] the attention of road users to the new speed limit.
“Asphalt coloring would be implemented in phases at locations subject to speed change in other vital roads in Dubai in a gradual timeframe.
“Therefore, we expect motorists to get used to it for their own safety and avoid offences and accidents resulting from speeding,” the RTA explained at the time.
Such as Oud Metha Street (near Bu Kadrah Interchange) along the extension of Dubai-Al Ain Street, 2/3— RTA (@RTA_Dubai) June 9, 2017
Where the maximum speed limit is reduced from 100 km/h to 80 km/h. 3/3— RTA (@RTA_Dubai) June 9, 2017
This isn’t the only initiative that the RTA has implemented in an attempt to improve road safety.
This past August, it painted three giant smiley emojis on Sheikh Zayed bin Mohammed road.
The smileys are accompanied by the phrase “Drive safely” which has been translated in Arabic, English and Urdu.
Aside from raising awareness about road safety, the project, commissioned by the Ministry of Infrastructure and Development, aims to spread happiness among road users.
It also aims to encourage road users to call 80088889 should they spot any road damage that requires emergency maintenance.