Kate-Lynne Wolmarans20 Aug 2018 AT 01:49 PM

The largest adidas Originals store in the Middle East has officially opened in Dubai

The 5,000 sq ft store is located in The Dubai Mall and features it's very own art space
Kate-Lynne Wolmarans20 Aug 2018 AT 01:49 PM
Behold, the largest adidas Originals store in the Middle East
© Supplied
Behold, the largest adidas Originals store in the Middle East
Dubai, Sneakers, Sports stores, Sports stores in Dubai, Adidas, Adidas orignals, Adidas originals dubai, Pharrell Williams SOLARHU, SOLARHU
© Supplied
Dubai, Sneakers, Sports stores, Sports stores in Dubai, Adidas, Adidas orignals, Adidas originals dubai, Pharrell Williams SOLARHU, SOLARHU
© Supplied
These beauties have been designed by the legend that is Pharrell Williams and, are available at the brand new adidas Original store in The Dubai Mall. Scroll to see some of the collection's best pieces
© Supplied
These beauties have been designed by the legend that is Pharrell Williams and, are available at the brand new adidas Original store in The Dubai Mall. Scroll to see some of the collection's best pieces
Dubai, Sneakers, Sports stores, Sports stores in Dubai, Adidas, Adidas orignals, Adidas originals dubai, Pharrell Williams SOLARHU, SOLARHU
© Supplied
Dubai, Sneakers, Sports stores, Sports stores in Dubai, Adidas, Adidas orignals, Adidas originals dubai, Pharrell Williams SOLARHU, SOLARHU
© Supplied
Dubai, Sneakers, Sports stores, Sports stores in Dubai, Adidas, Adidas orignals, Adidas originals dubai, Pharrell Williams SOLARHU, SOLARHU
© Supplied

We’re going to take a wild guess and say that those kicks you’re wearing are rather worn. All dusty, torn and, beyond anything a “good wash” could fix. Shame.

Well, friend, it’s time to replace those soles and, we’ve got just the place.

After months of waiting, Adidas finally opened its latest store in The Dubai Mall today and, get this, it’s the biggest in the Middle East.

Aside from a massive sneaker collection which includes Pharrell Williams’ latest offering SOLARHU, the 5,000 sq ft store features a designated art space that boasts snaps and art work from some of the region’s biggest artists. Among them include Dubai-based photographer Connor Rycroft, whose gallery depicts local culture through the perspective of his lens. Nice.

Before we leave you to plan your trip, here’s a bit more on Williams’ SOLARHU collection.

It was inspired by East Africa’s running culture, which is why they are available in bright colours like lemon yellow, cherry red and pink – not just any pink, the one found on the sleeves of Starburst wrappers. It is also why words like Swahili words like Miele (forever) and Mbele (forward) feature on the upper. The words have been printed using a font inspired by the bibs that professional runners wear.

The East African inspiration can be seen in the shoe’s details. According to the collection’s press release, the collar alternates colours much like a beaded bracelet, and the upper is made of a tweaked Primeknit material that’s “reimagined to evoke a naïve, handmade sensibility.

The collection features two styles, the NMD which retails at AED1,200 and the Tennis Hu which is priced at AED600. Scroll through the gallery to see them. They really are rather beautiful. 

Right then, happy shopping.

Adidas Original Store
Where:
The Dubai Mall 
Contact: website

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