Become a star in the UAE with Project: Aloft Star 2018

Aloft Hotels kicks off UAE's 'Project: Aloft Star' emerging music talent search
Become a star in the UAE with Project: Aloft Star 2018
© 2016 Markfieldphotography
12 Sep 2018 AT 02:13 PM
12 Sep 2018 AT 02:13 PM

Universal Music has partnered once again with Aloft Hotels for their Artist Discovery Competiton, Project: Aloft Star. 

Launching this month, the star-studded event will host performances from last year’s winner Stephon LaMar, finalist Danny Aridi and rising Arabic artist Mahdi Baccouch at Aloft Palm Jumeirah. 

But enough about the previous winners, we want to tell you about the prize on offer for this year's winner. 

Ready for it?

  • The opportunity to record a single at the legendary Abbey Road Studios in London, UK
  • Mentoring from UMG’s executives/producers to help select a song to record
  • Worldwide release of the winner’s single on digital platforms
  • Professional music video shot at Aloft City Centre Deira, Duba

This year’s Project: Aloft Star UAE 2018 mentors, Anthony Touma, Shaun Warner, Big Hass and Mark Shakedown will help guide the four finalists on their journey to stardom. 

The competition officially launches on September 18 and runs until October 6. This means unsigned bands and artists from across the Middle East region are invited to upload one original song (in video format) along with a short biography through their website for consideration. 

The panel will select the top candidates later in October where four finalists will be chosen for a one on one mentoring session in preparation for the finale. 

All four finalists will perform live in Deira in November where a winner will be chosen. 

Do note, the contest is only open to talent that is 21 years of age and older, and all other details can be found here