Lionel Messi stars in new Expo 2020 video
Lionel Messi, the Expo 2020 global ambassador, stars in a new video-led campaign in which the world’s best player connects with people around the world through the universal language of football.
The unifying message being passed, headed and volleyed around the globe by Messi and members of the general public is that the world is better when we act together.
The video was shot across the UAE, India, UK and Kenya, and in the 60-second clip Messi, with the help of various people across the globe, keeps the Expo 2020 football airborne.
The video aims to celebrate cultural diversity and the ability it has to break down barriers.
Messi said: “A football team can only succeed by working together, and the same is true of humanity. When people from different nations, cultures and backgrounds come together we can better address global challenges and create a brighter future for generations to come.”
Sanjive Khosla, deputy chief of sales and marketing, Expo 2020, said: “As undoubtedly one of the world’s greatest footballers, Lionel Messi embodies Expo 2020’s global role as a facilitator of new ideas, innovation and progress. The new campaign video uses football to show that when we connect and collaborate, we can build a brighter tomorrow together.”
This is Messi’s first campaign for Expo 2020, which aims to create a meaningful legacy, both locally and globally, spanning everything from innovations and architecture to friendships and business opportunities, that will benefit future generations. The event is scheduled to run from October 20, 2020 until April 10, 2021.
Messi, a United Nations Sustainable Development Goals (SDGs) advocate and Global Goodwill UNICEF ambassador, was appointed as an Expo 2020 global ambassador in 2016, supporting Expo’s goals to leave a lasting impact on the path of human progress, build a better future and commit to positive change.
The Argentinian is widely regarded as the one of the greatest footballers of all-time and just last week he scored his 600th career goal, a stunning free-kick for Barcelona in their Champions League win over Liverpool.