UAE residents spend average of AED68 per mall visit
Think you spend a fortune each time you visit the mall? You are right. A new survey shows that UAE residents spend an average of AED68 per mall visit, which ranks as the third highest in the world – our friends in Switzerland come out top with a spend of AED74 per trip.
The survey is part of the Food and Beverage (F&B) report released by global property advisor CBRE. The report surveyed 22,000 consumers across 22 markets.
But when you add F&B spending, the figure gets even higher. The report found that UAE shoppers’ total retail spend reaches AED208 per person, per visit, positioning the Emirates in 8th place behind the biggest overall retail spenders, Belgium (AED281) and Switzerland (AED287).
Over half of UAE respondents agreed that they tend to spend more time shopping if they eat or drink at the mall. The positive ripple effect on retail spend is evident, with 57.4 percent of UAE respondents admitting to ‘almost always’ visiting shops, while the original motivator behind the visit was having a meal or grabbing a drink at the shopping destination.
Nick Maclean, Managing Director of CBRE, Middle East said, “F&B accounts for approximately between 10-20 percent of the retail mix in Dubai, with this weighting expected to grow to around 25-30 percent in the next five years, as F&B continues to play a disproportionately important role to shoppers in the Emirates. The findings reveal that while the location of a shopping mall is key, the retail mix and F&B facilities are also paramount – a crucial insight for developers of new, large-scale shopping malls, who are placing an increased emphasis on creating a compelling, varied and innovative F&B offering as a means to attract retailers and shoppers, and to boost retail spend.”