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Dubai’s Tecom has changed its name to Barsha Heights

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We tweeted about it yesterday, and now reports confirm that Tecom has been given a new name. Residents of Tecom – you no longer live in Tecom, you live in… Drum roll, please… Barsha Heights.

Pictures of adverts announcing the name-change have been circulating on social media, which say: “Formerly known as Tecom, Barsha Heights is a vibrant community rich in entertainment and urban living.”

Meanwhile, the area next door, next to Gems Wellington School, which previously didn’t have an official name, is now called Sufouh Gardens. Tecom Group describe it as “one of Dubai’s best kept secrets”.

Here’s how the brand new residents of Barsha Heights reacted to the new moniker on Twitter.

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