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Paris Hilton is planning to open a hotel in Dubai

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Famous for… just kind of being famous, Paris Hilton has turned her hand to television, singing, writing, modelling and DJing. But let’s not forget that the American socialite comes from one of the biggest names in the hotel business.

While her surname is already on hotel doors around the world, the 35-year-old is planning to put her full name to a line of luxury hotels in Dubai, New York and Las Vegas, Forbes magazine reports. This follows the Paris Beach Club that she designed for Azure Urban Resort Residence in the Philippines, as she dipped her toe into the hospitality business that her family have been so successful in.

According to Forbes, this luxury hotel line has been part of Paris’ plan for a long time, and she’s keen to make it separate from the Hilton brand. The properties planned for Dubai, Las Vegas and New York will all incorporate her successful beach theme from the Philippines, meaning it’s likely we’ll have a brand new beach club in the city.

In fact, if you think Paris Hilton is like her ‘reality’ TV show self in The Simple Life, you’d be very much mistaken. Reports on how much perfume she’s sold vary between $1.5 billion to 2 billion (either way, she’s sold a lot) and she has 50 Paris Hilton stores in 40 countries.

In 2006 Paris told the Los Angeles Times:  “People are going to judge me: ‘Paris Hilton, she uses money to get what she wants.’ Whatever, I haven’t accepted money from my parents since I was 18. I’ve worked [hard]. I have things no heiress has. I’ve done it all on my own, like a hustler.”

And it seems that ten years (and a lot of ventures) later, she’s still going strong.

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