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First Arabic watch face for Tag Heuer Connected out in time for Eid Al Adha



Tag Heuer has launched the first Arabic digital watch face for its Connected Watch. The company collaborated with Lebanese street artist Yazan Halwani to develop the design, which celebrates Arabic-based art and incorporates modern calligraphy. It has been released just in time for Eid Al Adha and is now available for download at the Tag Heuer Connected App. We think it’s pretty slick – take a peek:

The Swiss luxury brand was looking for an emerging artist who could create an exclusive design that would appeal to customers in the Middle East, so they decided to work with Halwani. The artist explained that while creating the watch face he used the statement ‘time does not wait’ as an influence. “My approach is to use Arabic calligraphy in a way that can be understood by people not reading Arabic calligraphy,” said the artist in a statement about the design.

You can see a video that explores some of his creative process here:

Halwani paints murals that are a combination of portraits and Arabic calligraphy. His work has appeared in countries such as Lebanon, Singapore, Germany and the UAE. And as you can see, it’s very impressive:

The Tag Heuer Connected Watch is a pretty nifty timepiece. It is equipped with directional wind and weather monitoring, Google Fit, and RaceChrono Pro capability. Android Wear also connects the user to thousands of apps. And it’s all yours from AED5,500 for the rubber strap version. You can expect to fork out up to AED37,000 for a limited edition rose gold strap design.

The Arabic watch face is the latest in an exclusive series of special edition TAG Heuer Connected watch faces.

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