Top Advertising Agencies In Dubai 2023 – Top Picks
Dubai is the most populous city in the United Arab Emirates (UAE) and has grown to be one of the most advanced, economically developed, commercially sprawling, and socially booming cities in the world. It is becoming a highly competitive environment for a growing number of brands, and companies in various industries, that are trying to establish their niche products and services in the market and retain their market leadership.
Effective marketing and advertising campaigns can strengthen any business by generating convertible leads and regular customers for their products and services. So, choosing a good advertising partner is crucial. Particularly in a thriving commercial environment like Dubai with competitors booming left and right, having a reliable team that will look after the advertising functions will help the core team to focus on developing their products and services. Read this article to know more about the top advertising agencies in Dubai.
10 Best Advertising Agencies in Dubai 2023
Here we’ve made a list of some of the most impactful and growing top advertising agencies in Dubai that can help you develop your brand and generate more leads. The additional tips for choosing the best agencies are also summarised below to help you make a more informed decision.
- HyperJump Productions
- Novicom Marketing Group
- Anar Studio
- DOT Motions DMCC
- Scarlet Media
- Flink Studios
- Big Move Agency
Hyperjump Productions top our list of top advertising agencies in Dubai.HyperJump is a relatively young and fast-paced video production house based in Dubai. Packed with a core team of multiple award-winning filmmakers who have proved their skills in film festivals with over 8 years of experience in the. The production company offers creative ways for crafting stores for representing the brands like their client’s dreams.
Corporate branding videos, documentaries, commercial films, short films, and advertisements, are their key areas of expertise and they are renowned for imprinting fresh perspectives across various digital and media platforms for channeling their content to the right audience.
HyperJump Productions are known to work with all kinds of businesses irrespective of the size and scope of the projects.
Skepper is an award-winning advertising agency that is dedicated to helping brands to solve problems through creative solutions. They have established themselves in the industry with over 10 years of experience working with international brands and clients that include start-up ventures. With their highly experienced and creative team, Skepper helps devise effective strategies for making their campaigns successful as well.
Some of their main services offered include logo designing, brand consulting and identity, website designing, product designing, crafting, packaging, etc, and their advertisement campaigns are suited for product advertisements, interviews, explanatory videos, 3D Models for AR, social media marketing, content marketing, and many more. Please refer to their website for the complete list of services offered.
PrezLab is one of the leading digital marketing firms that are renowned for helping businesses express themselves effectively to their target audience groups. They have a team of highly skilled and creative artists who believe that brands have stories and that the best way to represent them is through visual arts. With the help of experienced animators and voice-over artists in their network, PrezLab helps create engaging commercials that can help boost the marketing strategies of any business firm.
They offer all kinds of services ranging from logo designing to visual identity and brand development for establishing the client’s brand with a solid identity for reaching their appropriate audience groups. They also assist companies to make the best use of various tools from Google and other developers to drive conversions by channeling organic and paid traffic to their websites.
4. Novicom Marketing Group
Novicom Marketing Group is a thriving International Advertising and Marketing company that is trusted by over 500+ brands in over 42 countries. Founded and run by a group of ex-Googlers, Novicom is known to work with all kinds of small and medium-sized companies and leading brands, non-profits, and government organizations.
They have a team of specialists who combine creativity, technology, concepts, stories, and data, into strategic plans for ensuring their client’s brand identity and watch over content creations, social media management, and of course their advertising campaigns.
The Novicom team collects, organizes, analyzes, and enriches relevant data for making connections and making use of marketing automation, machine learning, predictive analytics, BI, and AI. Their tech specialists are known for having a deep-rooted passion for data-driven content advertising techniques.
5. Anar Studio
Co-founded by Kazem Ghari and Maryam Bandani in February 2010, Anar Studio began its operations with interior designing projects. Within 2 years they took up a year-long advertising project with a fashion brand and the switch helped them to transform their operations to cover social media marketing which paved their path to becoming one of the best advertising agencies in Dubai.
They have a highly experienced team of social media management experts that help in the planning process as well as in creating engaging content.
They mainly offer their services in the field of commercial ad shoots, short films, and social media posts including animation works, graphic designing, etc.
6. DOT Motions DMCC
DOT Motions is a specialized group of video professionals who use creative ideas and technology to tell stories.
They are one of the most preferred Dubai-based creative agencies because of their highly experienced team who has delivered multiple impressionable works. The Emirati Women’s Day – Dubai Internet City and Dubai Holding, Chinese New Year Animation, DMCC Crypto Center, Fashion Film – Teen Collection, etc. along with all of their brilliant pieces of work are displayed on their official website.
They specialize in conceptualizing and creating corporate films partnering with hundreds of new businesses for helping them grow and are especially famous for their creative food and beverage videos.
Their services also include 2D/3D animation with explainer videos, ad films, digital content creation, food and beverages, increasing social media channel engagements, professional photography, etc.
7. Scarlet Media
Scarlet Media is a renowned full-service creative advertising agency and digital marketing company that has multiple offices set up in Dubai, UAE, and Turkey. Including those three, the company provides its services in over 35 countries across EMEA and has strongly established its Presence in Istanbul, Dubai, Mumbai, and Nairobi.
Scarlet Media has an accomplished Digital Team that is made up of experts in digital advertising who strategize ways to extend the brands’ social traction and consumer interactions using their expertise and knowledge. Their multi-disciplinary team of generalist specialists has in-house experience in managing a wide range of digital marketing solutions, from digital and mobile advertising to creative art design and video production solutions to add richness and depth to awareness campaigns. Luxury, retail, culture, food and drink, charity, and other professional works are some of their most hired works.
They specialize, however, in social media marketing and advertising by managing paid campaigns for brands and delivering their services across multiple social media platforms including YouTube, Twitter, Instagram, Facebook, etc.
This Lebanon-based conceptual advertising and digital marketing agency, Icetulip was founded in 2002 and has now offices in the UK, Canada, Qatar, UAE, Oman, and Kuwait. They work with a wide network of regional and international corporations for providing a range of services for building and growing brands. Their core team of professionals is known for their skills in creating fresh designs for creating unique images for brands.
Their services provided also cover access to creative, commercial, tech-savvy experts with high organizational skills and lucrative marketing strategies along with all the tools required, all in one.
With over 2 decades of experience in the Advertising industry, Icetulip has helped over 100s of regional and international clients chart their way to driving business development.
9. Flink Studios
Flink Studios was founded in 2017 with a common goal of stepping away from standard content, telling stories that stick, and delivering these stories with purpose, according to their team. Since its inception, the company has successfully collaborated with 58 individual clients to produce a total of 28 commercials, 16 documentaries, and 17 animation and motion graphics works for their advertising and marketing needs.
Their highly experienced team members are well-versed in the video production and editing processes by capturing creative ideas and delivering them with direction for educational and promotional purposes.
They also possess sufficient expertise in motion graphics and animation and have worked with international brands for facilitating a smooth transition of their brands from conceptualizing to delivery.
10. Big Move Agency
Big Move describes itself as a group of cool, nerdy fellows that uses creativity, art, and numbers to make sure your story gets heard.
Their services mostly cover various advertising-related production and post-production works including TV commercials, TV shows, Documentaries, Corporate Videos, Promo Shoots, Digital Ads, Event Coverage, and Animation and Motion Graphics, Distribution works for TV, Radio, OOH, or paper along with all associated materials like Social Media Design, Web Design, Corporate Identity, and Printing Design.
Big Move Agency also provides services in Product Photography, Food Photography, Portrait Photography, Corporate Photography, and Event Photography for helping all kinds of brands.
The Fastest Growth Of the Advertising Industry in Dubai
As consumers in Dubai are growing more cautious day by day about which brands they choose to invest in, firms should sharpen their attention on hiring good quality marketing and advertising to stay relevant in the game.
As the post-covid era began, the trend to go back to producing high-end quality commercials and tv shows has taken new life in the metropolitan city which anticipates engaging and meaningful content with newly released ads.
Brands have understood that they are now facing a more informed and cautious audience pool that is unfaced and rather offended even by cheap promotional videos released as ads. In order to capture their interest and loyalty, brands have to innovate in giving their audience groups a compelling story that should focus on honesty and positive intentions.
This calls for seasoned production partners and creative teams to work together for building brands by highly optimizing their content to targetted groups.
Some of the heaviest investments are now directed towards digital assets and crypto-related marketing ventures which are sprawling up in many places, albeit slightly hit by the FTX downfall. Crypto stocks are expected to see a reawakening which will bring many more marketing and advertising campaigns to the city.
Official authorities have even begun cracking down on ad fraud and misleading content and are now pushing new guidelines on marketing, advertising, and promotions of virtual assets.
With Dubai now gearing up for licensing cryptocurrency service providers, local regulators are unveiling additional marketing and advertising rules for the industry.
Significance of an Advertising company in Dubai
Advertising has always been a quintessential part of any successful business venture, whether it’s selling products like toys, food, electronics, projects, any services, or virtual assets. It is especially important while launching new ventures for getting the right visibility and keeping along with the growing competition in the market.
However, advertising can be a very engrossing ordeal that can deviate the management from its core business functions. It can be very demanding of their time and efforts, which is why most businesses prefer hiring independent agencies for delivering their promotional requirements.
A good advertising agency will have a team of skilled professionals who are well-versed in the market and has the expertise for meeting your promotional goals. They can help build and promote your brand, gather important data on product preferences of the market, and ensure your products and services reach their targetted audiences to make conversions.
Here we’ve explained in detail some of the most important benefits and advantages that an advertising agency can offer you for growing your business.
1. It is a cost-effective solution:
Ad agencies will take a holistic approach to your advertising and marketing needs. They will focus on helping you expand your audience and make more conversions by simply reaching more consumers.
2. Better Employee Management
Some businesses attempt to cut costs by passing on the advertising responsibilities to their existing employees who may not have the required skillset and connections for executing advertising campaigns effectively.
This can negatively affect their business in many ways as it’s an extra burden for inexperienced employees that affects the performance of their regular roles as well. It is always ideal to hire the services of a dedicated advertising agency that will have all the resources and required experience for carrying out promotional campaigns. So your team can focus on their core functions while the agency will run your promotional work.
3. Access to the latest and most effective business solutions:
As advertising companies constantly deal with changing market conditions and consumer expectations, they will be up-to-date with the latest developments and trends for effectively capturing the attention of the targetted audience. They will also have the necessary technical know-how and the required software and tools that are being used at the time for creating attention-grabbing commercials and social media campaigns.
4. Your Advertising Needs in the Future are secure:
If you have previously hired an advertising agency, then it’s easier to scale up your advertising scope when you need to in the future. The advertising firm that you hired then will already know about your products and your customer base. They will have the relevant information and prior experience and can easily scale up their operations when required.
5. Provides unbiased business solutions:
Irrespective of how much we try, our views and expectations are always influenced by our inner biases which can prevent us from taking the customer’s perspective at times. A professional ad firm will be able to perceive your business needs in a unique and objective way which also helps identify the customer needs more accurately. They can help bring a unique and objective outlook to your business needs and functions.
6. Helps modify advertising strategies according to your goals:
Advertising agencies will possess the know-how and technical skill set for planning and designing successful advertising strategies that can improve your business.
They can choose to shift between print media to more interactive social media platforms to get useful traction and exposure for your products and services that match their suitability.
7. Accessing Creativity & In-House Expertise:
Advertising agencies are exclusively staffed with bright and creative personnel who specialize in various advertising and marketing domains, mediums, and techniques. Hiring these advertising agencies will grant you access to these professionals who will help create better promo solutions for your company. You can also learn more about your own business domain, the trends in the markets you operate in, and the various strategies used by professionals through collaborations with advertising partners.
8. Financial Management:
Advertising agencies will provide excellent financial management of your advertising budget compared to in-house financial executives. Since they have experience working with different businesses on varying budgets, they can accurately monitor and prepare reports on the amount spent on advertising and marketing your products on different platforms and mediums.
Things to consider before choosing an ad agency:
- Clientele: One of the best ways for determining the proficiency of any service-oriented company is by seeking out honest reviews from their past clientele. The quality of work that their clients present through their advertising work will tell a lot about what you can expect when working with that particular ad company. See if the company provides a list of past clients and see whether it suits your expectations.
- Location: The locations of advertising agencies can be crucial as companies would ideally prefer to work with agencies that are located near their businesses. Ad agencies that are very far away from your company can add to travel costs and present many inconveniences to effective collaboration. It will be difficult to orange regular meetings with these agencies so choosing one that is situated closer to your company can make the job easier and drive productivity.
- Compatibility: When selecting an advertising agency, compatibility with your operations is a critical factor. Having their objectives and missions in line with yours is a good start as seeing whether they have similar views to yours will help build collaboration. It may not be obvious at first so you will need to organize a couple of meeting sessions to assess more accurately.
- Budget: Your total advertising budget will determine the ad agency that you will be able to hire. Some big advertising firms only work on large projects that cover many bases in the marketing process. Enquire about the expected budget and what facilities the agency will provide for that price. Don’t forget to clarify in advance how the payments are going to be processed for their work done to avoid confusion or any disputes in the future.
- Thorough background checks: It is important to have a background check done on potential advertising partners for your business to analyze their financial positions and available human and other resources. Understanding the visions and objectives of the advertising agency that you are considering can also be important.
- Experience: The total experience of an advertising agency would show how much it has advanced in its business field and how knowledgeable they are of the current market trends. See whether the kind of work they have done resembles what you are looking for and whether they have done any work for the kind of products or services that your company offers. If so then they would be familiar with the strategies for marketing your brand and you won’t have to explain a lot about your expectations as they will know what you need.
- Management Skills: You should check the proficiency of the advertising agency for maintaining all of its clientele and effectively managing its tasks. Reputable agencies will effectively manage the financial necessities of their customers and businesses usually hire only those agencies that have a track record of good management skills.
Any new venture will have to take those baby steps while entering the market and prove its existence in the market amidst the competitors. It can take a lot of time and effort for growing a business and also a dedicated and determined team.
Every firm wants to make an impact in the minds of the consumers about their products and services and the most effective method of reaching a large number of people comparatively cost-effectively is through advertising and effective marketing. A business can only be successful when it has reached its target audience which it is able to convert into customers with loyalty. Effective branding procedures and creating a brand identity for your products will drastically help speed this up.
All of the advertising agencies that we have listed here are considered some of the top advertising agencies in Dubai with a proven track record of exceptional work and displaying high professionalism in their work.
You should go through their previous works and choose the one that you think relates to the ideals and goals of your advertising expectations. For eg: some ad agencies focus more on digital and social media management, while others mainly do commercials and poster shoots. There are some companies that mainly do international collaborations and some that exclusively cater to their regional consumers.
Please understand that this article is meant to be used as a reference for identifying the best advertising agencies in Dubai and helping you choose one that is right for you. There are many other agencies that we were unable to list here but still display exceptional works.
Frequently Asked Questions
It depends on the scope and scale of your work and several other factors but generally, Advertising Agencies charge anything above 1000 AED for each project.
Anyone who runs a business passionately and wants to see it grow can approach advertising firms to scale their operations.
It depends on what you expect from hiring their services. Some projects that cover all the bases of marketing from branding to distribution can take months or even years to pan out. For shooting single commercials and ad posters, anywhere from 1 week to 1 month is standard.
You can go for international advertising firms provided they have a regional office near you and a team close by with who you can work together without issues. This is especially useful if you have plans of expanding your operations internationally or if you want to establish the presence of your venture in their locality.
Usually, there is a contract that binds your business operations with theirs till completion. If there are specific clauses that allow you to abandon the project midway then you can consider going down that path.
A passionate educator and an Egyptian cultural ambassador based in Pennsylvania, USA. Roba has majored in translation, thus her exposure to diverse types of texts and situations to interpret qualified her for writing. Roba likes cinema as well as reading, and she appreciates critical thinking. Her love for languages and traveling are key inspirations for her writings.