Team shortlist04 Apr 2017 AT 11:56 AM

ITP Live to break social media world record in Dubai

Record set to be broken at launch party on April 12
Team shortlist04 Apr 2017 AT 11:56 AM
ITP Live to break social media world record in Dubai
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ITP Live, the region’s latest social media influencer agency, is all set to break a social media Guinness World Record at its launch party on April 12.

The event, which will be held on the Penthouse Terrace of the new Viceroy in Palm Jumeirah Dubai, will be attended by a number of the region’s elite social media influencers such as food blogger Zoe Bowker, fitness guru Nadine du Toit and the region’s infamous Lipstick Mommy Nina Ali, all of which have been signed by the influencer agency division of ITP Media Group.

While we can’t tell you exactly which social media record they are looking to break, we do know that the event will be adjudicated by Guinness World Records officials.

“We can’t say precisely what it is, though it will involve everyone at the party. We are doing some final testing this week and are sure we have a decent shot at breaking the world record,” a spokesman said.

The party will see many of the region’s leading social influencers in attendance, with a combined following of over 100 million.

ITP Live – the social influencer agency division of ITP Media Group, was created in January this year. It has already signed 26 influencers with a reach of over 5 million. The new social influencer agency operates across the GCC and has quickly started working with brands such as DTCM and P&G. It has signed up designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian, a former global soccer star and a 15-year old sneaker aficionado.

ITP Live launch
When: 7.30pm, Wednesday April 12
Where: Penthouse Terrace, Viceroy Palm Jumeriah Dubai