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PopCon festival is coming to Dubai



It’s something that we never seem to grow out of – give adults any excuse to put on fancy dress and they’re there with costume make-up and a wig. And now we’ve got another excuse, as today it was announced that PopCon will come to Dubai for the first time.

The self-proclaimed largest pop-culture festival in the world will be in Dubai from October 27 to 29, at a purpose built complex at Dubai Outlet Mall. Fusing together different genres of the comic and pop world, the event will include the likes of movie and television, comucs and games, as well as social media, music, sport and health.

But one of the biggest pulls of the event is the dress up, so make sure you show up as your favourite character. According to the event’s press release there will be “top celebrities” including studios such as Marvel and Disney, although no names have been announced yet.

Universal Events and 117 Live, Al Ahli Holding Group’s newest subsidiaries, are bringing the massive event to the city. Mohammed Khammas, CEO, Al Ahli Holding Group, said, “Given our choices of where to build our new branded event, Dubai presented itself as the perfect city to host PopCon with its wonderful mix of cultures and thus diverse interests in pop culture.” He added, “We will fuse together the biggest stars and biggest brands in the world of movies, music, beauty, fashion and social media, and by utilising some of our unique and PopCon relevant group assets and capabilities, will make this truly an unforgettable annual event. Watch out for a thrilling event beyond your wildest imagination.”

Further details of celebrity guest are set to follow soon. To stay up to date with information and be the first to know about ticket sales register at

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