Indian cricket star launches new fragrance in Dubai
There's nothing like the crack of leather on willow, or so cricket fans say. Well, how about the smell of willow on you?
It's possible, as Indian cricketer Virat Kohli unveiled a brand-new fragrance here in Dubai, and it comes in six different variations.
The legendary batsman came to the city for the official UAE launch, talking about how one8 captures the “essence of his multi-faceted personality outside of the pitch." Well, quite.
“I am very proud of our one8 fragrance line. It reflects my personality and has been a deeply personal project for me. I can’t wait for all my fans in the UAE to experience it,” said Kohli.
The product includes Eau De Parfum, a selection of body and pocket sprays, and is available in six variants, including aqua, willow, intense, active, fresh and pure.
Also including a range of deodorants, the new product line was developed with Scentials.
“It has been a pleasure to work with Virat who has been involved in the entire process of product development. He has some great insights and we have incorporated them in creating this range,” said chairman of Scentials Jinesh Mehta.
Interested? It will be available across all major retail stores in June, so get ready to have the scent of a star.
Fresh fragrances, here we come.