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TIPS: How to use hair products

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At the age of just 19, Greek-born George won the L’Oréal Colour Trophy in Paris and promptly moved to New York where his career started with Toni and Guy. Following that he worked as a hair and make-up artist in Paris at the Christian Lacroix and YSL shows.

Is there a correct way to shampoo hair?
Do not apply shampoo directly to the hair. Instead, place a small amount of shampoo in the palm of your hands and work it into a foam with some water. Use your fingertips to massage the shampoo into your scalp and hair. Thoroughly rinse your hair with warm water until it “squeaks” between your fingers.

If you wash your hair regularly then one shampoo application is enough. If you have longer hair, simply massaging shampoo into your scalp and letting the shampoo cascade down during rinsing will adequately clean your hair.

Hair can be likened to fine wool. If you wash your favorite jumper on too high a heat setting and iron it year after year, you can be pretty sure it will wear out. That is precisely why systematic hair care is so important. Washing alone won’t do the trick so you must follow a hair care regime that is precisely tailored to the needs of your hair.

Does daily shampooing and blow-drying damage my hair?
Make sure to use products that are gentle to hair. Styling products can protect the hair from blow dryer heat. We recommend blow-drying your hair in one direction with the blow-dryer pointing down; don’t move the dryer back and forth. By pointing the stream of hair down, you are directing all of the hair in the same direction. This helps tame frizzy or fly-away hair and helps reduce breakage.

Make sure that your styling implements are good quality. Ideally, use rubber-toothed or wooden combs – definitely not the synthetic ones with sharp edges.

Do I need to use conditioner after shampooing my hair?
A good quality conditioner should be a basic part of your haircare routine and plays an important role in keeping your hair silky-smooth, shiny and healthy. Conditioner infuses hair with proteins and active ingredients to keep your hair moisturised and manageable after washing.

To apply conditioner, place into your palms and rub them together before applying to your hair, this way it is distributed more evenly through your hair. Leave the conditioner in place between three to five minutes (depending upon your hair type) then rinse thoroughly with warm water.

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