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UAE Raises Dhs404m To Support For ‘1 Billion Meals’ Campaign

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UAE Raises Dhs404m To Support For '1 Billion Meals' Campaign

Du, a leading telecommunications company in the UAE, has announced that it will be contributing to the Most Noble Number charity auction by dedicating a set of special numbers to be auctioned off.

The auction will occur at the Four Seasons Resort Dubai at Jumeirah Beach on Saturday, April 8th. The auction will be organized in support of the “1 Billion Meals Endowment” campaign, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai.

The “1 Billion Meals Endowment” campaign helps poor communities fight malnutrition and hunger

The “1 Billion Meals Endowment” campaign is aimed at establishing the largest Ramadan sustainable food aid endowment fund. The campaign seeks to fight hunger, which is a global challenge that threatens the lives of 828 million people around the world.

The 1 Billion Meals Endowment campaign helps poor communities fight malnutrition and hunger

As part of the auction, special mobile numbers will be auctioned off in collaboration with Emirates Auction and with the participation of businessmen and philanthropists who are keen to support the noble cause.

The proceeds from the auction will be donated to the “1 Billion Meals Endowment” campaign to help feed those in need during the holy month of Ramadan.

The initiative is in line with the UAE’s efforts to support humanitarian causes and its commitment to playing an active role in addressing global challenges. By dedicating a set of special numbers for auction, Du is playing its part in supporting this worthy cause and making a difference in the lives of those who need it most.

The funds raised from the charity auction will be directed towards supporting the campaign’s efforts to combat hunger and malnutrition in underprivileged communities by developing sustainable solutions.

The auction will showcase a set of special mobile numbers under the “du” network, which includes the following numbers: 971583333330, 971583333331, 971583333332, 971583333333, 971583333334, 971583333335, 971583333336, 971583333337, 971583333338, and 971583333339.

By participating in this auction, participants and organizations can contribute to a noble cause that aims to alleviate the suffering of those affected by hunger and malnutrition.

The campaign’s objective is to establish a sustainable food aid endowment fund that will provide much-needed support to communities in need during the holy month of Ramadan.

This charity auction is a great opportunity for philanthropists, businessmen, and individuals to support and help the campaign’s mission to make a positive impact on the lives of people facing food insecurity and doesn’t have enough food.

The exclusive and special mobile numbers under the “du” network add up a unique and special element to the auction, offering a chance for bidders to own a special phone number that also contributes to a worthy cause.

According to Fahad Al Hassawi, the CEO of du, the Noblest Number charity auction is an innovative opportunity for philanthropists to participate in the UAE’s major humanitarian efforts. He also stated that the auction is in support of the “1 Billion Meals Endowment” campaign, which represents a remarkable shift in the way charity efforts are carried out by embracing a model that emphasizes group contributions and long-term planning.

Al Hassawi further said that du is eager to dedicate all of its platforms and tools to help broaden the reach of charitable activities and achieve the campaign’s goal of fighting hunger within a sustainable framework.

The charity auction is an extension of previous events of similar nature. Its first edition was held alongside the “100 Million Meals” campaign during Ramadan 2021 and successfully raised approximately AED50.45 million.

Through the Noblest and unique  Number charity auction, du is providing an innovative platform for people and businesses to contribute to the “1 Billion Meals Endowment” campaign, an essential initiative aimed at fighting hunger and malnutrition in underprivileged communities.

The success of the event will be critical in assisting the campaign in achieving its goals and making a positive difference in the lives of those in need.

The Most Noble Numbers charity auction for exclusive mobile numbers in Dubai raised AED53 million for the “1 Billion Meals” campaign during Ramadan 2022.

Additionally, the Abu Dhabi Police hosted both online and in-person auctions, known as the Most Noble Number, and collected AED111 million for the same cause.

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The “1 Billion Meals Endowment” campaign, organized by the Mohammed bin Rashid Al Maktoum Global Initiatives, has a twofold aim of reviving the culture of endowment as a means of sustainable charity and development, as well as supporting the global effort to eliminate hunger by the UN Sustainable Development Goals.

Charitable events raised funds to combat hunger and malnutrition. The funds will create a sustainable food aid endowment fund providing assistance during Ramadan and beyond.

The success highlights UAE’s commitment to sustainable development and helping those in need.

The “1 Billion Meals Endowment” campaign accepts donations from individuals and organizations via its website, call center, bank transfers, SMS, and the DubaiNow app. Donors can make a monthly subscription of AED1 by sending “Meal” to 1020 for du users or to 1110 for e& users.

Alveera Khan is a passionate writer and blogger with a deep love for exploring new places and cultures. She is particularly enamored with Dubai's unique cultural blend, which serves as a constant source of inspiration for her writing. Alveera is known for her unbiased opinions and free-thinking approach to life, which allows her to offer fresh perspectives on a wide range of topics. She is also highly skilled in news writing and is always up-to-date on the latest current affairs

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