His Highness Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation (MOFAIC) in the United Arab Emirates, officially launched the new logo and branding that will represent the 28th Conference of the Parties (COP 28) session.
The Conference of the Parties event is conducted as part of the United Nations Framework Convention on Climate Change (UNFCCC), and this year, the event is scheduled to start on November 30, 2023, and will end on December 12, 2023. The event will be taking place within the Expo City in Dubai, the same location that saw the entire world come together for the Expo 2020 event.
New COP28 logo
The COP28 logo and branding unveiling was conducted during the Abu Dhabi Sustainability Week that is currently ongoing in the UAE’s capital city.
The logo, which is spherical in design that represents a globe, has light as well as dark shades of green color as well as icons that represent people, wildlife, technology, renewable energy, nature, etc. all convening to form the globe.
The globe design also exhibits the concept of “One World”, which encapsulates the essence that all of us are together in this world, and needs to work together to achieve a progressive and sustainable future for the generations to come.
The design functions as a reminder to communities all around the world about the importance to focus on the collective efforts required immediately in the aspects of climate change. The logo also underlines the message that COP28 puts forward, which is that this year’s event will be something that establishes a bridge connection between the global south and north.
By adding various elements that complement the life and sustenance on Earth, the logo also emphasizes the fact that apart from bringing government bodies together, it is also important to establish cooperation among public/private organizations, the youth, women, scientists, etc. which are all important to succeed in a massive task such as reducing the negative impacts of climate change.
Speaking at the launch event, Dr. Sultan Al Jaber, President-Designate of COP28, said “We all are part of one world that requires cooperation and collaboration at a level that is never seen before if we are to reach the Paris Agreement. The COP28 event held this year in the UAE will be a COP for all parties and also a COP that focuses on action, something that brings together efforts all the way from global south to north and everywhere in between, leaving none behind.”
He also added that “This year’s COP28 will focus on finding a globally accepted agreement, something that will help all of us around the world to move faster and further to achieve goals.”
The new logo and branding will now officially represent the COP28 UAE event in all forms. The logo and branding will be showcased within the new official website that has been launched for the event, and also will be viewed at the Expo City Dubai, which will be the site hosting the event. Also, the new logo will be visible across all the digital and print media that represents COP28.
The United Arab Emirates is keenly looking forward to the COP28 event, with His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, calling COP28 to be the most important event that the country will host in 2023.
UAE has already started preparing for the event with HH Sheikh Mohammed bin Rashid Al Maktoum periodically evaluating the progress made.
Several events leading up to the COP28 event, sharing the common objective of finding better objectives and solutions for the problem of climate change, are also planned in the UAE.
The ongoing Abu Dhabi Sustainability Week (ADSW) 2023 is one prime example of the efforts. ADSW 2023 will focus on showcasing and discussing various solutions, ideas, and efforts from all around the world that promote sustainable growth and living that provides better opportunities for the generations to come.
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The nation has also launched the “UAE Net Zero by 2050” initiative, which focuses on transforming the UAE’s current emission rates to achieve net zero emissions by the year 2050. The achievement will make the United Arab Emirates the first country in the MENA (Middle East and North Africa) region to have the achievement.
All these efforts and strategies made by the leadership of the UAE showcase the nation’s willingness on promoting a sustainable future and control climate change not by just words, but also by actions.
The COP28 logo and branding launch event was also attended by other dignitaries including Mohammed Abdullah Al Junaibi, Chairman of Federal Protocol and Strategic Narrative Authority (FPSNA); Glenn Pearce, Director for International Relations and Special Projects at Sustainable Energy for All (SEforALL); Lt. General Talal Humaid Belhoul, Director General of Dubai State Security Department; Major General Khalifa Hareb Al Khaili, Under Secretary of the Ministry of Interior (MoI); and Dr. Franz Tattenbach, Minister of Energy and Environment of Costa Rica.