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Online shopping platform to launch within weeks



Your online shopping experience in the UAE is about to get a $1 billion boost. The much-anticipated arrival of is almost here, and the platform will be launching in a matter of weeks.

“Nothing is being left to chance here. When this goes live, you will be able to order millions of different items and have your goods in just three hours. We are also working around the clock to make sure that every single item sold on Noon is original,” a source told Arabian Business.

A three-hour door-to-door delivery service sounds amazing… if not a little scary for our credit cards.

“We are focused on providing the fastest delivery times, a seamless technology-enabled experience and top-notch customer service. We are absolutely confident that noon will deliver on these promises. Noon will truly be a game changing initiative that will make an impact on the global stage,” the source added.

This launch will allow shoppers to select from millions of items, with a strong emphasis on fashion. Other products covered include music, electronics, games, health, books, home, sports and more.

Dubai-based businessman Mohamed Alabbar announced the new venture in November 2016. The site will launch with distribution centres in Jeddah, Riyadh and a 3.5 million sqft warehouse in Dubai (that’s the size of 60 football stadiums!).

“We are turning e-commerce environment in the region upside down,” said Alabbar at the time, describing the site as “nothing less than a quantum leap in retail in the region, and the world.”

This will be the biggest online shopping platform in the region, and developers are utilising state-of-the-art technology to ensure that it’s a market leader.

Fodhil Benturquia, CEO of Noon, said: “We want to be the partner of choice for sellers, whether they’re big or small. We invite them to be part of our ecosystem, working together to change the online shopping landscape for the Middle East customer.”

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