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Apple to launch new store in Dubai Mall



If there’s one thing Apple is known for – apart from putting iPhones in the hands of 33 percent of the world’s population – its stores. The brand’s retail locations are so much more than bricks and mortar, with huge open spaces, massive glass fronts, a Genius Bar and products that you’re welcomed to try out.

Apple announced plans to open a new store in Dubai Mall today, and it comes as little surprise that it’s going to be stunning, with a “front row view” of the Burj Khalifa and the Dubai Fountains.

This morning a special barricade was unveiled surrounding a two level storefront. The barricade’s design represents over 35 local enterprises.

While many retails want to discourage people from loitering in their stores, Apple has always been different, encouraging a laid back vibe where people can pop-in and play around on the latest MacBook Pro, or have a quick lesson on how to use their new toy.

The Dubai Mall store will be no different, acting as a “meeting point for the creative-minded people, and a place of learning and inspiration that combines East and West.” According to the announcement, “Visitors will be able to create, collaborate, and experience the best of Apple, all in one place”.

No launch date or time frame for the new store has been revealed yet.

This comes after the brand launched two stores simultaneously in Dubai and Abu Dhabi, taking prime space in Mall of the Emirates and Yas Mall.

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