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Huge crowds of shoppers descend on Dubai’s 3-day super sale



Dubai’s massive three-day super sale kicked off at 10am on Thursday May 18. Crowds of shoppers are already descending on the 1,000 participating retail outlets.

It’s no wonder that large numbers of shoppers are turning out – there are over 250 brands involved across 1,000 stores and all of them are offering 30 to 90 percent off.

The sale, which is on until May 20, has deals on apparel, bags, shoes, cosmetics, perfumes, fashion accessories, home furniture, and much more.

The clothing brands include; Harvey Nichols, Jimmy Choo, Bloomingdales, G2000, Bossini, Carpisa, Steve Madden, Kurt Geiger, Kazar, Shoe Mart, Ecco, Roberto Cavalli, Giordano, Galeries La Fayette, Okaidi, Desigual, Aldo, Charles & Keith, Call It Spring, Nine West, Rivoli, Hour Choice, La Senza, Al Jaber Optical, Porsche Design, Paul & Shark, Balmain, Blanco, Disney Fashion, Forever 21, M & Co, Louis Feraud and Vero Moda.

Think Kitchen, IDdesign and Marlin Furniture are three of the home appliance and furniture brands that will be taking part in the city wide mega-sale.

Speaking on the event Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “The 3-Day Super Sale initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub, and helps us build on Dubai’s strong position as only the second city after London to host the most number of retail brands.

“The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period. We expect to reenergise the retail sector at this event, as large number of shoppers are bound to avail themselves of three days of huge savings.”

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