14 Oct 2018 AT 09:39 AM

The Pixel 3 continues the trend of being same same but different

TECH: Pixel perfect
14 Oct 2018 AT 09:39 AM
The Pixel 3 continues the trend of being same same but different

Google is continuing to make a name for itself in the phone game with the launch of the Pixel 3 and 3 XL. This follows weeks of leaks, and even a store in Hong Kong selling handsets early.

On the outside, the Pixel 3 looks like pretty much every other smartphone out there– front notch included. Interestingly, on the 3 XL you’ll be able to eliminate the notch from view with a software update that sticks a black bar either side of it.

On the inside, the most important feature is still the camera, and Google appears to have opted to focus on the software over the hardware this time around, with a series of new photo modes aiming to get your best shots possible regardless of whether you know what you’re doing or not. Low lighting is no longer an issue either. Smart AI really is doing the hard work here.

Google’s strategy for competing with other smartphone manufacturers is to play a completely different game. Integrating a new way of screening calls, Google is looking to kill the telemarketing community, which is phenomenal news for anyone in who is tired of getting phone calls from unknown numbers at all hours of the night.



If design is your thing, Google says it’s using an entirely new matte glass on the back of the phones, which seems rather redundant when you’re putting it in a case. However, it will come in three colours: black, white, and something Google is bizarrely calling “Not Pink.”

Google Pixel 3 and 3 XL will be available to pre-order in November.

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