MCM's new aviation-inspired collection launches
Germans are notoriously good at logistics and practicality, and their clothing legacy is usually no different. Adidas was born from a need for a suitable shoes to run the track in. Hugo Boss started off producing smart workwear adapting to office-style working. And MCM – which originally stood for Michael Cromer München after the brand founder – started in Munich in the ‘70s crafting practical-yet-luxury leather suitcases for men on the move.
But for MCM’s spring/summer 2019 collection, the garments have taken a different direction. This time, it’s a bold celebration of flight in all its forms that MCM has decided to hone in on, expanding on its heritage and love of travel. Within the summer line it’s the mobility, freedom and creativity that’s embodied by the art of flight that’s reflected – as you might have picked up from this shot.
More than the formalities of commercial flights, MCM has taken on board the adrenaline-pumping aspects of aerodynamics with its line, reinventing the aesthetics of air sports and skydiving as well as aviation and space exploration.
Elsewhere in the vibrant collection, expect further boiler suits covered with MCM’s logo, low top trainers with the space-boot like chunky soles, structural anoraks in hi-vis shades and more. Accessories come in the form of cross body and belt bags, backpacks and luggage tags. Buy one, or collect them all. The sky’s your limit.
MCM’s spring/summer 2019 collection is available now