Mark Conlon06 May 2019 AT 11:04 AM

Donald Glover launches adidas sneaker collection

The artist has teamed up with the sports brand to provide an exciting twist on three classic styles
Mark Conlon06 May 2019 AT 11:04 AM
Donald Glover launches adidas sneaker collection

Three classic adidas Originals footwear styles have been redesigned thanks to a collaboration between the iconic sports brand and artist Donald Glover.

Following the recent debut of Donald Glover Presents; a series of short films, the artist and brand have now officially released their first collection of footwear which features reimagined classics; the Nizza, the Continental 80, and the Lacombe.

Donald Glover Presents focuses on the personal narrative that worn-in sneakers can hold, the wealth of experiences they bear, and the subtle imperfections that inspired the collection.

Glover said: “Rich is a concept. With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."

In terms of the new collection, each sneaker tells a story through its design with a series of deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting.

Heightening a sense of depth and character, the edges of the canvas are not stitched down, allowing them to fray over time. Further bringing the theme of wear to life, a moth - the symbol of the collaboration - appears on the heel bumpers and insoles of the footwear.

Each pair arrives inside an inside-out adidas Originals box that opens with a tear strip and comes with three sets of custom shoelaces designed to fringe with wear.

The three separate styles are all out now, with the Nizza priced AED425. The Continental 80 cost AED475 and the Lacombe are available for AED500.

You can purchase them via adidas.ae and selected adidas stores.

Click here for more information.

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