Darragh Murphy02 Jul 2019 AT 12:32 PM

Reebok launches new and improved ‘Sole Fury TS’

Fusing performance tech with fitness and style
Darragh Murphy02 Jul 2019 AT 12:32 PM
Reebok launches new and improved ‘Sole Fury TS’

We all know how a pair of trainers can eventually become tattered over time, so if the time is right for you (and you want to look stylish), these newly launched Reebok kicks are worth investing in.

The new and improved Sole Fury, “Sole Fury TS” is now available in stores around Dubai, and it offers a dynamic silhouette that is equal parts sports and style, fusing performance tech with a vintage aesthetic.

Vintage, as it’s the latest drop from the Sole Fury family that first launched last year in February 2018. Basically, these are stylish kicks with a fresh coat of colours.

The bold ‘90s colour blocking in the launch colorway is inspired by one of the “lost” colours of the original InstaPump Fury, bringing a modern twist to one of footwear designer Steven Smith’s early visions for the iconic franchise model.

Reebok is celebrating the launch by collaborating with Saudi explorer Haya Al Samari (@mykindofridays), who holds a petroleum system analyst role by profession and is an avid adventurer by choice, as well as Saudi Pro MMA Fighter, Ahmed Makki (@ahmed.makki1), who started the first Mixed Martial Arts gym in Jeddah in 2007 and has led the community to grow ever since.

The duo expressed their appreciation and enthusiasm of being the local face of the campaign.

“Working on this campaign with Reebok means so much to me! The #SplitFrom story reflects what I do on a daily basis and I’m excited to be sharing it with other girls, like me, in The Kingdom and beyond”, said Haya Samari.

“Being a Petroleum Analyst by day and an adventure junkie by night means that I truly embody a split lifestyle. It’s empowering to know that a global brand like Reebok is supportive of variety and has given me a platform to express how great that is in life.”

Interested? Make sure you head over to The Dubai Mall, Dubai Marina Mall and other locations to nab a fresh pair of kicks, or visit www.reebok.ae for more info.

If you’re after a comfortable pair of shoes, make sure you head down to City Centre Deira today (Tuesday July 2) for Dubai Summer Surprises Deal of the Day.

Where: Various locations including The Dubai Mall; Dubai Marina Mall
Website: www.reebok.ae

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