03 Jul 2019 AT 01:45 PM

Style of the Week: Something to shout about with Machine Gun Kelly

John Varvatos unveils Spring-Summer 19 Dubai campaign
03 Jul 2019 AT 01:45 PM
Style of the Week: Something to shout about with Machine Gun Kelly

What do you wear while throwing out your arms in despair and roaring into the desert winds? White jeans and a flappy shirt, obvs, and if you’re looking for a new outfit in which to exercise some angst, you’d do well to check out John Varvatos’ new collection with Machine Gun Kelly.

The American actor, musician, and rapper is giving his vocal chords a rest and is instead playing an extremely enthusiastic clothes horse (you wouldn’t catch the male models at Dolce & Gabbana rolling around in the dunes in their best clobber).

We applaud his efforts, though, especially as the campaign was shot right here in Dubai, where he also performed live during the opening celebration party of Varvatos’ first Middle East boutique in The Dubai Mall.

The Spring Summer 19 line features slim fit floral shirts printed over tonal jacquard and rich Japanese selvedge fabric woven zip pocket jeans , and we’re fans of the white version.

The new John Varvatos Gramercy sunglasses are a twist on a vintage-inspired classic in a marriage between iconic rock ‘n’ roll heritage and signature Varvatos style.

The line also features a refined take on the ever-cool leather biker jacket, a premium cotton v-neck tee, Chelsea coated cotton jeans and more effortlessly cool signature styles that are perfectly suited for the region.

John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. The Dubai Mall flagship boutique in Fashion Avenue is open now.

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