Darragh Murphy09 Jul 2019 AT 11:37 AM

Famed LA-based sneaker artist will customise your sneakers for free at The Dubai Mall

Troy ‘Kickasso’ Cole is collaborating with Reebok to celebrate its first-ever Fit Hub 3.0
Darragh Murphy09 Jul 2019 AT 11:37 AM
Famed LA-based sneaker artist will customise your sneakers for free at The Dubai Mall

While there’s nothing like a fresh pair of kicks to show off, what’s even better is getting them personally customised to make them extremely limited-edition.

Head over to The Dubai Mall and you can get just that, as top LA-based sneaker artist Troy ‘Kick-asso’ Cole is being flown in to celebrate Reebok’s first-ever Fit Hub 3.0 store in the UAE, and he’s here to design some kicks.

Taking place this weekend, from Thursday July 11 until Friday July 12, the artist will be setting up shop in the recently launched Reebok store, creating unique custom designs for all sneakerheads completely free of charge.

The event each day will kick off from 6pm until 9pm, so be sure to get down early before the line gets too long.

Known as the “sneaker Picasso”, Kickasso is currently one of the most influential artists in sports and culture and has worked with some of the most famous athletes in the world including David Beckham, Dwyane Wade and Chris Johnson.

“I’m really excited about my Reebok collaboration and first visit to Dubai,” said Cole.

“I picture the city as a diamond in the Middle East, with a vibrant focal point, not only for the region, but throughout the world, in setting new expectations and being at the forefront of fashion and design.

For all things sneakers and fresh pairs of shoes, check out our kicks of the week, which is all about being footloose and fancy free.

Go on, you’ll be the talk of the town with a pair of customised kicks.

Price: Free
When: Thursday July 11-Friday July 12, 6pm-9pm.
Where: The Dubai Mall, Downtown Dubai
Website: reebok.ae.

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