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ShortList Loves… New Balance



Sportswear apparel brand New Balance launched their biggest ad campaign to date this year, teaming up with a troupe of famous athletes. As part of the tech-savvy strapline, Always in Beta, the brand has release its most popular products yet, along with television commercial.

TV ad The Storm features 17 of the brand’s sponsored athletes from a huge range of disciplines including running, football, tennis and baseball. Famous faces include Jenny Simpson, Emma Coburn, Miguel Cabrera, Robinson Cano, Milos Raonic, Aaron Ramsey, Vincent Kompany and Sebastian Kienle.

As part of the campaign, the brand is highlighting key products including Vazee running footwear and the Made for Movement apparel collection.

“At New Balance, we know the meaning of always pushing forward because we are always working to innovate our products and initiatives that serve and inspire our global athletes,” says Hilary Keates, Director, Global Marketing and Brand Management.  “This is the mindset we share with our athletes and that is reflected in our Always in Beta platform.”

New Balance is available from Athlete’s Co stores in The Dubai Mall, Mall of the Emirates, Abu Dhabi Marina Mall and Mishrif Mall.

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