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Nothing says jet set quite like Bedouin. The effortless cut and loose fit of Andraya Farrag’s brand has made it a coveted label in the UAE and beyond. The SS16 collection is as low-key luxe as we had hoped. Here, the designer talks us through the latest look.

What’s the inspiration behind the new collection?
The collection was inspired by the beauty of the South American nomadic lifestyle. I especially designed this collection to capture the spirit and spontaneity of the Latin lifestyle.  The SS16 collection also has a contemporary Aztek essence. The idea behind the whole collection is that it can be worn anywhere, from Mexico City to Dubai.

If you had to pick one standout piece, what would it be? 
In my opinion I think the Cancun dress stands out the most because of how versatile it is. I love the fact that it is so adaptable for any occasion, it can be thrown over your bikini for a spontaneous trip to the beach or can be worn with heels and an elegant hair up do for a cocktail event.

Is there a celebrity or type of woman you had in mind while sketching?
Whilst I am sketching in my personal bubble I never think of specific celebrities. I have fleeting images, not of specific physical characteristics but more so a woman’s distinctive aura. The woman in my mind is a globetrotter with a fast paced diligent lifestyle. She’s globally savvy and freethinking. Her clothing style is acknowledged as chic as she roams the big cities. However, when she travels to the beach to get away, her style is relaxed and she is appreciated for her minimalist look. She values the beauty in simplicity and the elegance of attention to detail, which is why she stands out in a crowd. She is impulsive and loves spontaneity, which is why her wardrobe comprises of versatile pieces that are perfect for any occasion. She is confident and will always look the part!

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