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Rita Ora launches latest Adidas collection in Dubai

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On a whirlwind visit to Dubai, Rita Ora unveiled her new Asian themed sportswear collection – her third collaboration with Adidas. The latest drop in the singer’s ongoing work with the brand includes several stand-out pieces; silky embroidered bomber jackets, sporty kimonos and slick hi-tops.

“Everything you see, from the silhouettes, the colours, the fabrics, and the inspirations for this collection come from where I’ve been throughout the world with Adidas, as an artist and also as a fan of fashion,” she says. “I take this really seriously because it is a massive learning curve for me and I want to be an inspiration for kids my age. Even though I’m 25 and I’m getting old now!”

Ora’s collaboration with Adidas began four years ago with every collection that’s followed having its own distinct story and theme.“This season, it’s all about Asia,” she says. “I became obsessed with everything there – the fashion, the culture, the landscapes, their values even the animals and wildlife.

“I wanted to produce something that was affordable, light, chic and feminine. The prints were inspired by an old Asian robe from the 1920s I saw. I loved the design and felt it was beautiful and the whole world should admire and appreciate it.”

The star is keen to state that this collection experiments with lighter fabrics and feminine prints, while staying true to Adidas Originals and their traditional silhouettes.
“The cotton t-shirts, the hi-tops, ZX’s and the Stan Smiths are all in there and I wanted to keep in the three stripes,” she says. “That was really important to me, but as an artist it was great to be able to create something a bit more experimental. The design process starts at least two seasons ahead so I’m super excited to see this collection finally in stores!”

On being in Dubai, she added: “I last came here around two years ago and I love this place. It has a great energy around it and I love meeting my fans here.”

Rita’s Picks:

Track pants
“The flares are something I really love. I haven’t got the longest legs but they make me feel like I do. I wanted something that said to women not everything has to be so tight all the time.”
Price: AED325

Kimono
“I love the silhouette of the kimono. It’s called the Obi jacket – which is a modern twist on the kimono, combining the Geisha like sleeves, the three stripes and all over oriental style print, including the Japanese willow.”
Price: AED645

ZX flux trainers
“When I go to the gym I wear just Adidas leggings and maybe a sports bra. I don’t really do a lot of cardio, more pilates and toning work, but I love these ZX’s, they are so cozy.”
Price: AED445

The new collection is now available at the Adidas stores across the UAE.

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