What Is “Kings Ambition”: All You Need To Know

Worldwide, shoppers are embracing all things street, and edgy urban wear has seen a massive spike in sales. Dubai, however, has been a little slower off the mark. In the past few years things have been picking up pace with the likes of Dubai Design District, and the growth of both Al Serkal and Sole DXB, benefiting the creative scene.

Ross Mackay launched one of Dubai’s home-grown streetwear brands, Kings Ambition, in 2013. He’s come a long way since he moved here from a small town in Scotland three years ago, and though his feet may be clad in rare sneakers, as we found out, they’re firmly on the ground.

Why Kings Ambition?

The name Kings Ambition is about Dubai coming from being a desert to the city we see today. A king and his ambition to grow this, to me and my ambition to work hard. I’m definitely going to push “Born in Dubai” a lot more. In places like Colette in Paris, if you saw a Dubai brand it’s definitely unique so we need to push that.

Do You Need To Balance Dubai Trends With Paris And London?

For sure, I also think people have negative connotations associated with Dubai, the gold Lamborghinis, the oil, and the ‘ballers’. You must balance that so you don’t present yourself as a materialistic brand.